The McAl(l)ister’s Effect: Basic Memory and the Simple Things

There is a glitch in the simulation.

Nikki and I have a “fast casual” restaurant that is easily our favorite. This type of eatery isn’t popular in some areas of the world, but they are basically a step above fast food, rather than a casual dining or “sit-down” restaurant. Instead you order your food from the counter, sit at a table, and they bring your food when it’s ready. A club and sweet tea for me, a four-cheese griller and veggie chili for Nikki.

That restaurant is called McAlister’s, a popular chain across the Eastern and Midwestern United States. The food is delicious and the service is pretty good. The name, however, is a mystery wrapped in an enigma. You see, Nikki and I have eaten McAlister’s for practically a decade, but up until three months ago McAlister’s wasn’t spelled that way. It had an extra “L” and was spelled McAllister’s. Don’t you think I know how my favorite restaurant is spelled?

McA.PNG
No, Google, I meant McAllister’s.

And yet recently, hungry and walking through the shops in a promenade of a suburb of St. Louis, we see a sign written in a consistent typeface with the rest of the signs in the mall. McAlister’s. Continue reading “The McAl(l)ister’s Effect: Basic Memory and the Simple Things”

This Too Will Become A Memory

We race through life at a rate of one second per second, constantly picking up momentum as we go. Even if now, this present moment, is the most important time, it often doesn’t feel like it. We are all planning for the future, consulting the manual of experience that is our past, and trying to keep ourselves afloat among the shifting sands of the present.

Continue reading “This Too Will Become A Memory”