Normal Happenings: A Reintroduction

Revamped. Revised. Revisited. I think I’m finally happy enough with my blog’s thematic material, branding, and formatting to start blogging again.

Normal Happenings represents everything I want to do on this site. I’d love to see post after post in which I get back to the core of matters and simply appreciate that life exists and I am part of it. So what can you, dear reader, expect? What type of posts represent this new paradigm?

First, you should expect fairly long-form pieces as a standard. That’s nothing new, as many of my previous blogs approached a thousand words or more. Still, if you are the type of person who only appreciates brevity, you might want to proceed with caution. I’ll try to keep my paragraphs broken up for easy topic-to-topic scanning, but that won’t be a high priority.

Second, no culture is off limits. In fact, expect a lot of it. Already in the works is a series of thirty retrospectives about how video games relate to my life. Also upcoming are looks into how characters in TV shows and films represent aspects of real life. More on these plans in an upcoming post.

Third, I’m not sure what happened to the humorous pieces in these parts, but I plan to bring those back. In real life I’m good at making people laugh. Hopefully the same can be said regarding text.

Fourth, it’s time I embraced a more stream of consciousness approach to writing. Instead of planning posts based on some misguided communications concept of marketing, I should write what comes effortlessly and edit later for accessibility. Form follows function, right? When making a personal blog, it is clearly an advantage to be sincere as opposed to pandering. For too long I thought my life wasn’t interesting enough for that sincerity, and indeed it may not be, but insecurity shall no longer prevent me from writing my heart.

Fifth, and most importantly, I plan to be much more optimistic. I had been using my blog to ruminate almost exclusively about existential dread, which made this place honestly hopeless and depressing. The platform is perfectly fine for that kind of thinking, but only in moderation.

Expect a new post every Monday, Wednesday, and Friday. I feel like three times a week is a sustainable pace for both me and audience. I’ve got lots of things to talk about, but I don’t want to burn through them too quickly.

My amazing wife, a great writer in her own right, has also agreed to pop in periodically to write some posts. She wants her posts to be designed in full color, meaning I’m going to have to hit up those CSS training guides again to try to pull that off.

These are my main objectives. If I don’t stray too far from them I think I’ll have some good blog entries on my hands. And if you ever catch me straying, remind me to go back and read this post.

On the way out, I wanted to give huge shout-outs to super-talented Megan over at A Geeky Gal for developing the branding for Normal Happenings. This is the first time I’ve ever had a professionally designed brand, and it feels so good to write with aesthetically pleasing colors and logos surrounding me, letting my imagination run wild. It also made it easy to design a site around, so I hope you all love the look and feel as much as I do.

It is so very nice to meet you, for the first time or for the hundredth. Let’s go on a journey together. Let me know in the comments what you’d like to see blog posts about.

“Change this something normal / into something beautiful”
– Jars of Clay

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Matthew // Normal Happenings

Matthew Estes. STL-based Blogger. Graphic Designer. Happily Married. One day I'll actually complete a book I'm happy with. I love pizza, video games, and using way too many ellipses...

15 thoughts on “Normal Happenings: A Reintroduction

  1. Hey, Matt! I just wanted to be sure you received a notification that I responded to your message on Twitter. For some reason, I saw your message but came back to respond to it later and couldn’t find it. Have a good day/evening!

    Liked by 1 person

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